Revenue Strategy & AI Engineering for B2B SaaS

Build Plan.
Beat Number.
Repeat.

Make your revenue engine predictable.

Vectora designs the process, builds the systems, and layers in AI so your GTM runs as a repeatable engine your team can run.

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Direct access to hands-on expertise, from day one.

33%of one client's forecasted pipeline was uncovered as unworked and cut within a single quarter
6Tier 1 VC and PE-backed scale-ups built as their first RevOps hire
£5M → £100MARR scaled across engagements
45 daysfrom engagement start to live AI workflows

Services

One connected revenue engine

Strategy first, then the systems and enablement that make it stick.

Revenue Strategy

A growth plan that survives investor diligence, not just a slide that sounded good in the room.

  • Growth planning & target-setting
  • Scalability assessment
  • ROI optimization

AI Deployments

AI workflows that ship, stick, and save hours every week, live within 45 days of kickoff.

  • AI-enabled workflows for mundane tasks
  • GTM AI roadmap
  • AI adoption & enablement

Data & Analytics Setup

A data foundation built for the AI era, so your dashboards and your agents run on the same source of truth.

  • Data clean-up
  • KPIs & performance dashboards
  • Data architecture for AI

Process Optimization

Revenue flows through one connected process, with the leakage points between teams closed for good.

  • Pipeline standardization
  • Lead handoff automation
  • Cross-team SLAs

Sales Enablement

Reps who know exactly what to say, when to say it, and how to handle what comes back.

  • Playbooks & battle cards
  • Onboarding & coaching cadences
  • Territory & quota design

Systems Integration

One integrated revenue system, low maintenance for ops, low friction for reps, AI-embedded by design.

  • CRM/CPQ/ERP implementation
  • Custom-built AI solutions
  • Automations & workflows setup

Selected outcomes

What this looks like in practice

Engagements with Tier 1 VC and PE-backed businesses, anonymised. References available on request.

Tier 1 PE-backed · Embedded VP of RevOps

Hardware-and-SaaS scale-up

New investor, ambitious targets, no RevOps function, and a pipeline nobody trusted.

  • Cut 33% ghost pipeline from the forecast, taking reported coverage from 2.98x to a true 2.00x and rebuilding forecast credibility with the board
  • Built the full commercial stack from scratch: CRM migration, TAM and whitespace model across 118 target accounts, territory and quota design, and a revenue-neutral compensation restructure
  • Deployed AI across the revenue workflow: conversation intelligence, CRM audit agents, and AI-built BI dashboards with no data warehouse required
Tier 1 VC-backed, Series B · Fractional Head of RevOps

European open banking fintech

140+ logos acquired but revenue realisation lagging badly. Commercial turnaround needed post-restructure.

  • Redesigned the commercial team and operating model with the CRO
  • Rebuilt Salesforce governance and delivered board-ready executive dashboards that restored trust in the numbers
  • Launched a structured customer onboarding programme that cut client ramp time
Growth-stage, mission-led · Fractional Director of RevOps

Mission-led tech consulting business

~350 people targeting 80% annual growth to £100M, with no RevOps function and no reliable reporting.

  • Designed a board-ready RevOps strategy framework, presented to the exec team and board
  • Built the CRO reporting architecture end to end: pipeline health, forecast accuracy, sales velocity, and exception alerting
  • Led HubSpot implementation from scratch: pipeline configuration, stage gates, data governance, and an exec-level reporting layer

How I work

Fundamentals first. Then optimise. Then amplify with AI.

AI layered on a broken process just breaks things faster. The order matters.

1

Fundamentals

Fix the process and the data. One pipeline, clear stages, a CRM the team actually trusts.

2

Optimization

Find what's converting and do more of it. Forecasting, coverage, velocity, and rep-level insight.

3

Amplification

Layer AI on top of what already works. Agents, workflows, and intelligence that save hours every week.

AMPLIFY OPTIMIZE FUNDAMENTALS

Trusted by revenue teams at

SEONProlificQuantexaVoltSigma LabsOptoScale

About

Hands-on, senior, and embedded

I'm Guy, a RevOps leader based in London. I've spent a decade as the foundational revenue operations hire at venture-backed SaaS companies, building the process, systems, and data layer that lets go-to-market teams scale. I now run a fractional practice helping companies do the same, with AI treated as an operating philosophy rather than a bolt-on tool.

Book time with me

Thirty minutes, no pitch

Bring your pipeline, your forecast, or your problem. I'll tell you what I'd do first.

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